website concept
Technical planning in the concept
The concept also includes technical considerations:
- Choice of CMS or framework
- Responsive design for all devices
- Loading times and performance
- Security features such as SSL
Why a website concept is important
Many people start a website without a clear direction or strategy. This leads to unclear navigation, weak content and poor Google rankings. A well-founded concept, on the other hand, ensures that every decision – from the target group to the content – is geared towards measurable results. simply-blue attaches great importance to a structured concept for every project, because this is the only way to create websites that inspire both users and search engines.
Define goals clearly
The first step in the concept is to define clear goals. These can be operational, such as more sales, more contact requests or newsletter sign-ups. Strategic goals include brand building, trust building or demonstrating expertise. Operational goals are derived directly from strategic goals and make success measurable. A well-defined goal helps to plan the structure of the site and measure later success using concrete KPIs.
Target group analysis and competitive research
A successful website appeals to a clearly defined target group. An analysis shows who your ideal customers are, what their needs are and how they behave. At the same time, it is worth taking a look at your competitors: What content works well for them? Where are the opportunities for your unique selling point (USP)? This analysis provides a deep understanding of your user personas – a central component of the website concept.
Develop a strategy
Visual concept and branding
A website concept must also encompass the visual appearance. A harmonious colour scheme, typography and layout ensure recognition and trust. Visual elements such as mood boards or stylescapes help to test and select design directions at an early stage. simply-blue attaches great importance to ensuring that designs not only look good, but also appeal to the target groups and convey brand values.
Customer journey: From visitor to customer
The customer journey describes the path a user takes on your website – from initial awareness to interaction or conversion. The better you understand this journey, the more effectively you can place content and guide visitors towards the desired action. A well-thought-out concept visualises this journey and uses it as a guide for navigation and content structure.The customer journey describes the path a user takes on your website – from initial awareness to interaction or conversion. The better you understand this journey, the more effectively you can place content and guide visitors towards the desired action. A well-thought-out concept visualises this journey and uses it as a guide for navigation and content structure.
Content strategy & SEO
Die Inhalte deiner Website sind entscheidend für Sichtbarkeit und Nutzerbindung. Eine Content-Strategie richtet sich nach der Customer Journey und berücksichtigt wichtige Keywords. Die frühzeitige Keyword-Recherche hilft dabei, Inhalte zu entwickeln, die nicht nur Nutzerfragen beantworten, sondern auch in Suchmaschinen gut ranken. simply-blue integriert SEO von Anfang an in jedes Konzept, damit Inhalte gefunden und konvertiert werden.