{"id":873,"date":"2026-02-19T12:09:34","date_gmt":"2026-02-19T12:09:34","guid":{"rendered":"https:\/\/simply-blue.ch\/the-strategic-foundation-of-your-website-with-simply-blue\/"},"modified":"2026-03-18T17:52:22","modified_gmt":"2026-03-18T17:52:22","slug":"the-strategic-foundation-of-your-website-with-simply-blue","status":"publish","type":"post","link":"https:\/\/simply-blue.ch\/en\/the-strategic-foundation-of-your-website-with-simply-blue\/","title":{"rendered":"The strategic foundation of your website with Simply-Blue"},"content":{"rendered":"\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t

website concept<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tA website concept is the strategic roadmap that determines whether your website will convince visitors, generate enquiries and be successful in the long term. Without a well-thought-out concept, even the most beautiful design will be ineffective. A concept defines goals, target groups, content, structure and technical requirements, thus forming the foundation for any good website. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Technical planning in the concept<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

The concept also includes technical considerations:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t
    \n\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tChoice of CMS or framework<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tResponsive design for all devices<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tLoading times and performance<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tSecurity features such as SSL<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t\t\t
    \n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
    \n\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t

    Why a website concept is important<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t

    Many people start a website without a clear direction or strategy. This leads to unclear navigation, weak content and poor Google rankings. A well-founded concept, on the other hand, ensures that every decision \u2013 from the target group to the content \u2013 is geared towards measurable results. simply-blue attaches great importance to a structured concept for every project, because this is the only way to create websites that inspire both users and search engines. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

    \n\t\t\t\t\t

    Define goals clearly<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t

    The first step in the concept is to define clear goals. These can be operational, such as more sales, more contact requests or newsletter sign-ups. Strategic goals include brand building, trust building or demonstrating expertise. Operational goals are derived directly from strategic goals and make success measurable. A well-defined goal helps to plan the structure of the site and measure later success using concrete KPIs. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

    \n\t\t\t\t\t

    Target group analysis and competitive research<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t

    A successful website appeals to a clearly defined target group. An analysis shows who your ideal customers are, what their needs are and how they behave. At the same time, it is worth taking a look at your competitors: What content works well for them? Where are the opportunities for your unique selling point (USP)? This analysis provides a deep understanding of your user personas \u2013 a central component of the website concept. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

    \n\t\t\t\t\t

    Develop a strategy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\tA website strategy is developed based on the objectives and target group analysis. This defines how visitors are guided through the site, what information is presented to them and when, and how they ultimately become customers. The strategy takes into account both content and technical aspects. A strong strategy ensures that content, design and functionality work together seamlessly. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t\t

    Visual concept and branding<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t

    A website concept must also encompass the visual appearance. A harmonious colour scheme, typography and layout ensure recognition and trust. Visual elements such as mood boards or stylescapes help to test and select design directions at an early stage. simply-blue attaches great importance to ensuring that designs not only look good, but also appeal to the target groups and convey brand values. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

    \n\t\t\t\t\t

    Customer journey: From visitor to customer<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t

    The customer journey describes the path a user takes on your website \u2013 from initial awareness to interaction or conversion. The better you understand this journey, the more effectively you can place content and guide visitors towards the desired action. A well-thought-out concept visualises this journey and uses it as a guide for navigation and content structure.The customer journey describes the path a user takes on your website \u2013 from initial awareness to interaction or conversion. The better you understand this journey, the more effectively you can place content and guide visitors towards the desired action. A well-thought-out concept visualises this journey and uses it as a guide for navigation and content structure. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

    \n\t\t\t\t\t

    Content strategy & SEO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t

    Die Inhalte deiner Website sind entscheidend f\u00fcr Sichtbarkeit und Nutzerbindung. Eine Content-Strategie richtet sich nach der Customer Journey und ber\u00fccksichtigt wichtige Keywords. Die fr\u00fchzeitige Keyword-Recherche hilft dabei, Inhalte zu entwickeln, die nicht nur Nutzerfragen beantworten, sondern auch in Suchmaschinen gut ranken. simply-blue integriert SEO von Anfang an in jedes Konzept, damit Inhalte gefunden und konvertiert werden. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    A website concept is the basis for a successful website. It provides clarity about goals, target groups, content and technology. <\/p>\n","protected":false},"author":1,"featured_media":963,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26],"tags":[],"class_list":["post-873","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-design"],"_links":{"self":[{"href":"https:\/\/simply-blue.ch\/en\/wp-json\/wp\/v2\/posts\/873","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/simply-blue.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/simply-blue.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/simply-blue.ch\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/simply-blue.ch\/en\/wp-json\/wp\/v2\/comments?post=873"}],"version-history":[{"count":1,"href":"https:\/\/simply-blue.ch\/en\/wp-json\/wp\/v2\/posts\/873\/revisions"}],"predecessor-version":[{"id":874,"href":"https:\/\/simply-blue.ch\/en\/wp-json\/wp\/v2\/posts\/873\/revisions\/874"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/simply-blue.ch\/en\/wp-json\/wp\/v2\/media\/963"}],"wp:attachment":[{"href":"https:\/\/simply-blue.ch\/en\/wp-json\/wp\/v2\/media?parent=873"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/simply-blue.ch\/en\/wp-json\/wp\/v2\/categories?post=873"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/simply-blue.ch\/en\/wp-json\/wp\/v2\/tags?post=873"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}